Collect the evidence
Bring the customer pattern, problem, constraints, owner, and measure of success together.
Lodge for product teams
Turn customer evidence into a product decision the team can ship.
Keep customer evidence, the product brief, options, tradeoffs, design, build work, and the release decision together. Your roadmap stays the plan of record.
The tools already in the job 
Linear
Figma
Notion
Linear Figma NotionMake the tradeoff explicit
Compare real options and record what the team is choosing—and giving up.
Carry the bet through launch
Keep design, build work, readiness, and the release decision attached to the brief.
One Lodge project
Research in docs. Design in Figma. Delivery in Linear. One product decision in Lodge.
Each specialist tool keeps its source work while the evidence, tradeoff, owner, build, and release decision remain legible from discovery to launch.
- Evidence Customer pattern
Calls, requests, impact, and the problem worth solving
- Decision Product brief
Direction, tradeoffs, owner, and measure of success
- Launch Release call
Readiness, open risks, owner, and final decision
What it looks like
Take a permissions problem from customer evidence to release.
Product, design, engineering, and support follow one current decision instead of rebuilding it from tickets and meetings.
- 01 · Discover
Name the customer pattern
Collect the evidence, impact, and desired outcome before jumping to a feature.
- 02 · Decide
Choose the tradeoff
People and AI prepare options. The product owner records the direction and why it won.
- 03 · Launch
Carry the decision through
Keep design, build work, readiness, feedback, and the release call with the original brief.
Where people decide
AI can synthesize the evidence. Product owns the bet.
Lodge does not decide the roadmap, define customer value, or turn a generated recommendation into product strategy. The product owner makes the tradeoff.